Before we began, let's set the stage. The purpose of this interview series is to inspire and encourage millennials to take the leap into entrepreneurship or give advice to those currently on the journey.
This series will highlight millennial entrepreneurs in a wide range of industries who are offering services, products and resources to their audiences.
Throughout the next couple of weeks you will have the chance to read the stories of millennial trailblazers who are designers, social ambassadors, photographers, and more. I hope you are inspired!
In this Mindshift Interview, I have Diamond of Diamond Cornelious Styling. During this interview, we deep dived into all things business, influencing the future and more. Here, Diamond shares her struggles and successes as an independent stylist in the World of Fashion. She gets transparent and shares her journey from LA to NY to Atlanta. Let's take a closer look at her story...
Behind the Person.
Tell a little bit about yourself and what you do.
I am Diamond Cornelious A twenty two year old, wardrobe stylist based in Atlanta. A graduate of Fashion Institute of Design and Merchandising (FIDM).
What is one quote you live by? Give an example of how you’ve applied this quote in your journey.
Quitting my day job and branching out on my own has been a challenge. I have endured many failures and a few successes since. I never let the bad days I have dictate my life. As my Dad always says “Pressure makes Diamonds” ;)
What one habit has aided in your overall journey?
Being that I am still in the beginning stages of my career I had to learn how to balance multiple jobs at a time while still putting the effort forth to get my brand off the ground.
Knowledge is power. What are your top two books you would recommend to another entrepreneur?
All Things Business
How did Diamond Cornelious Styling come to form? What was the idea that started it all?
While in college I was given the opportunity to intern for Celebrity wardrobe stylist Joey Tierney. Styling was not something I was originally interested in pursuing, however after working for Joey I became really passionate about it. After I left Los Angeles and moved to NYC I decided to build a name for myself.
What does DC Styling do? What problems or pain points are you looking to solve through Diamond Cornelious?
I provide wardrobe for specials events in addition to personal shopping. As a stylist it is my job to help you build your image. How you look is a reflection of how you feel, so I enjoy helping people feel good about themselves. It is definitely what makes me love my job.
There are a lot of misconceptions about running a small business or being an entrepreneur, like lack of freedom or difficulty growing income. What’s the biggest myth you’ve learned to be untrue?
I do work on my clients time, but from a business standpoint I can do things on my own the way I want being that I don’t have a “boss” to answer to.
What tools or systems is a necessity for running your business smoothly?
A styling kit, clothings racks, computer, steamer, and most importantly you MUST be an organized person.
Joey would always tell me that great stylist have a photographic memory. Lol. You are constantly dealing with SO many clothes, jewelry, shoes etc and you have to remember where each single item comes from in order to do your returns. Of course I write everything down but sometimes papers get lost and you might have to look at something and just know where it comes from.
In order for a business to thrive there must be clientele. What marketing strategies have you used to attract and find new leads for business growth?
Word of mouth has been my strongest strategy to build clientele.
I just hired a social media team. Social media isn’t my strongest skillset, however I do believe once I revamp my accounts it will be the best marketing strategy yet. :P
Customer Service or the customer’s overall experience is crucial when it comes to brand longevity. What experiences have you created for your clientele?
I love creating genuine friendships with my clients. It makes them trust me more which allows me to get them out of their comfort zone.
Influencing the Future.
What are some accomplishments of Diamond Cornelious Styling? And where do you see its future?
My biggest accomplishments has been seeing my work published in magazines such as (Cake Magazine, Glamour, Instyle, US Weekly) as well as having clients on best dressed lists.
I describe a Mindshift as a moment in time, where one realizes, there is more to life than what society has told. Can you describe your Mindshift moment?
It was one of the hardest decisions to make because I almost felt like I was giving up. People always say “If you can make it in NY, you can make it anywhere” so once I decided to leave I felt like a complete failure.
Since moving back home to Atlanta, I’ve realized that I did make it there. I learned how to trust myself and I became more aware of what it is that I wanted out of life. Which wasn’t to be treading through the overcrowded streets of NYC in three feet of snow with the ugliest snow boots and winter coat on to keep warm. (The struggle was real and I was forced to get rid of my shopping addiction) I found myself worrying more about money than what actually brought me to the city, my love for styling.
I was completely drained and almost lifeless. However, losing everything while in NYC has made me realize that there is more to life than material things (because let’s be real, everyone in the Fashion industry can be a little materialistic).
I’ve learned to appreciate the stability that God has given back to me. Im content in knowing that no matter what, I will always be exactly where God wants me to be. Everything happens for a reason.
What advice can you give to other entrepreneurs?
Think about what living life on your own terms means to you. Describe your ideal situation.
Living life on my own terms would be working my dream job as a Celebrity Wardrobe stylist. Being able to travel all over the world with my clients and to leave my mark in the industry as a stylist.