Before we begin, let's set the stage. The purpose of this interview series is to inspire and encourage millennials to take the leap into entrepreneurship or give advice to those currently on the journey.
This series will highlight millennial entrepreneurs in a wide range of industries who are offering services, products and resources to their audiences.
Throughout the next couple of weeks you will have the chance to read the stories of millennial trailblazers who are designers, social ambassadors, photographers, and more. I hope you are inspired!
In this Mindshift Interview, I have Skylar Marshai of Ralyks Intimates. During this interview we deep dived into all things business, influencing the future, and more. This interview was such a pleasure. Full of so much laughter and the forever reoccurring, "Girl, me too!", our time together was a blast to say the least. There were so many gems dropped, y'all. But you don't have to take my word for it, I'll just let Skylar speak her truth...
Behind the person.
Tell us a little bit about yourself and what you do.
I am an Atlanta native currently resigning in, NYC. Manhattan to be exact. I am student at The New School: Parsons School of Design majoring in Strategic Design and Management with a Minor in Fashion Design. When I'm not attending classes and designing for Ralyks, you can find me reading, writing, and volunteering.
What is one quote you live by? Give an example of how you have applied this quote in your journey.
I credit all my success so far to my God above. This quote speaks to me, because when I begin to feel overwhelmed with all the factors of life: college, family, career, etc I know God is with me. It's a comforting feeling to know He has called me by name and I am called to do great works.
What is one book you can credit towards success on your journey?
One of my absolute favorites besides The Bible, of course. *laughs* I would have to say is The Seven Habits of Highly Effective People. I have read this book so many times. I just love how it causes you to analyze and rethink your life. However, application is key. It does nothing to simple read about it. You must apply it.
All Things Business.
How did Ralyks Intimates come to form? What was the idea that started it all?
Ralyks has actually transitioned a couple of times. I started Ralyks when I was fifteen, as a teen age girl trying to discover herself. Naturally as I have evolved, so has the brand. We've managed to produce over 8 handmade collections thus far. Initially, Ralyks produced handmade men and women clothing. Next, we transitioned to solely handmade women clothing. Now, we are a handmade women's lingerie brand.
What does Ralyks Intimates do? What pain points are you looking to solve through the brand?
We are bringing the truth to our industry. We know every woman is not a size double zero model with very few curves and the tones of a lighter hue. The truth is majority of women do not match this image being portrayed in our industry. Because of this our brand emphasizes these three main points: Shape, Size, and Shade. We are creating handmade lingerie for all women to feel beautiful and confident regardless of their shape, size and shade. Simple.
There a lot of misconceptions about being an entrepreneur like lack freedom or difficulty growing income. What's the biggest myth you have learned to be untrue?
Behind every great business is a great team.
It can be time consuming in the beginning, however, your business should be something you love to do. If that's the case you don't mind dedicating time to your business. As your business grows, you can implement teams and automation processes that allow you to maximize your time.
For example, Think of your business like your baby. It will require dedication and attention in the beginning, but as it grows you're able to implement systems like daycare or a bedtime allowing you to maximize your time.
What tools or systems are a necessity for running your business smoothly?
For physical tools and systems, I use Google Docs and planners. Basically, anything that can keep me organized.
For mental tools, I try to keep an understanding mindset. Nothing goes exactly as planned when running any business. I try to focus on the bigger picture while being open to the path or journey on accomplishing the goal. I strive to maintain a healthy mindset. I have learned not to stress all the details
In order for a business to thrive there must be clientele. What marketing strategies have you used to attract and find new leads for business growth?
Social Media has been a driving factor of Ralyks. Our biggest platform would be our Instagram account. There's several factors that go into each post. It's way more than simply uploading a picture. We carefully consider the timing, the imagery, and overall message being communicated to our audience.
What are some accomplishments of Ralyks Intimates? And where do you see its future?
The biggest accomplishment of Ralyks is the feedback I receive from our customers. When I read a customer testimonial or appreciation post, it just solidifies we are moving in the right direction as a brand.
In the future I plan on breaking the boundaries in the lingerie business. I want to constantly make sure as a company we are representing what our women want and staying true to our brands purpose.
Influencing the Future.
What advice can you give other entrepreneurs?
1. Find your purpose. 2. Develop your team. 3. Execute your ideas
I describe a Mindshift as a moment in time, where one realizes there is more to life than what society has revealed. Can you describe a Mindshift moment you have experienced on your journey?
I would say my Mindshift Moment was when I discovered my purpose. Understanding your purpose will change your life. When you understand: Who your are? What you do? Who you do it for? What those people need or want? And what you want those people to takeaway from your encounter? You will realize your purpose is bigger than you. I know I am called to change the lives of young women. Ralyks is one way in which I am fulfilling my purpose. I want all women to feel beautiful and confident. If anyone is struggling with finding their purpose or just need a little help reconfirming, I suggest taking a look at this video.
Lastly, Think of the phrase: living life on your terms. Describe your ideal situation.
For me, living life on m own terms means following my dreams. It's surrounding myself with loving and supporting people. It's me living my purpose. Also, it's me being patience with my process. In a sense, I feel very blessed to be living on my own terms now. I know this sounds cliche, but Life is short! I try to look at each morning knowing: Everyday has the potential for something great. It's all a matter of perspective!
Additional Gems from Skylar:
Purpose. Perspective. Patience.
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